Greater Huntington Candy Cane Trail

Get Hooked on the Candy Cane Trail!

You Could Win $1,000!

With the Greater Huntington Candy Cane Trail, it has never been sweeter to support local for the holidays! Download the free mobile pass on Friday, November 1 to access exclusive offers at your favorite participating businesses. Earn points by checking in and redeeming coupons as you sleigh your way through the trail to win prizes through January 1!

Become a Sponsor

Become a Merchant!

The Huntington Regional Chamber of Commerce invites businesses in Cabell and Wayne counties with physical storefronts to become a Candy Cane Trail merchant! Signing up to be featured on the Pass is free and businesses are not required to be a member of the Chamber.

All you have to do is fill out a quick form and your business will be added to the Pass!

New Merchant Form

Returning Merchant Form

How Does It Work?

Scan the QR code starting November 1 to get your FREE Greater Huntington Candy Cane Trail passport. Register and provide your contact information.

After signing up, your digital pass will be delivered to your phone via text and email and is ready to use. Make sure to turn on notifications!

Check in at businesses along the trail, access exclusive offers, and attend community events throughout the holidays for points to redeem for prizes!

Throughout the Trail, Earn:

100 points when you attend a participating event
200 points when you check-in to a participating business
300 points when you redeem coupons at participating businesses

You can check-in to participating businesses once every 24 hours during the trail. The more points, the merrier!

The $1,000 Grand Prize winner will be selected and announced on Friday, January 3, 2025. Redeem your points and pick up your prizes at the Huntington Regional Chamber of Commerce, located in River Tower, 1108 3rd Avenue, Suite 300, until January 31.